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Last Saturday, I attended the San Francisco Street Food Festival for the first time. One of the most anticipated booths was Rice Paper Scissors.

Two crowded lines formed down the block to taste their tender mushroom pho rolls, grilled baby octopus, and Vietnamese iced coffee. We’re getting hungry just thinking about it.

It was exciting to see Valerie & Katie in their natural element. They’re totally cool in the middle of chaos: Valerie passing out orders and keeping an eye on everyone, Katie grilling octopus and keeping order behind the scenes. Their staff was totally pro, and the team worked together effortlessly. Valerie & Katie almost make it look easy.

This Friday at Makeshift Society, come hear Valerie & Katie tell stories about how they’ve hustled to grow their pop-up into a legitimate business: http://bit.ly/ricepaperscissors

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Mmm, mushroom pho rolls by @ricepapersf at #sfsff. Come see them talk @makeshiftsoc next Friday: http://bit.ly/ricepaperscissors

Mmm, mushroom pho rolls by @ricepapersf at #sfsff. Come see them talk @makeshiftsoc next Friday: http://bit.ly/ricepaperscissors

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Today I had a lovely meeting with @whisksf in this little hideaway. Always nice to find new spots in the city.

Today I had a lovely meeting with @whisksf in this little hideaway. Always nice to find new spots in the city.

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“As I continue to get better at my craft, it’s important for me to remember why I loved it in the first place. So many of us set this aside and simply do what others suggest, never finding our own voice, and forgetting why we set out on this journey in the first place.”

Timothy Goodman, Forty Days of Dating

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Come see Rice Paper Scissors co-founders Valerie Luu & Katie Kwan talk about creating community through Vietnamese food, and growing their pop-up into a business: http://bit.ly/ricepaperscissors

Come see Rice Paper Scissors co-founders Valerie Luu & Katie Kwan talk about creating community through Vietnamese food, and growing their pop-up into a business: http://bit.ly/ricepaperscissors

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Couldn’t resist snapping a photo of last night’s lovely crowd 👋 (at Makeshift Society)

Couldn’t resist snapping a photo of last night’s lovely crowd 👋 (at Makeshift Society)

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Full house at @makeshiftsoc  for Hello!Lucky Cards founders, Eunice & Sabrina Moyles (at Makeshift Society)

Full house at @makeshiftsoc for Hello!Lucky Cards founders, Eunice & Sabrina Moyles (at Makeshift Society)

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Happy National Donut Day! We’re in love with these sweet donut prints by April Walters.

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13-154 by missionsunsets on Flickr.

San Francisco steals my heart every single day.

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"Here is the secret news: All people are afraid. No one knows what they’re doing. Everything is getting worse. Your money is worthless. No one is properly dressed. The system is rigged. Your house will never be completely clean. All teachers are incompetent. There are people who really dislike you. Nothing is as good as it seems. Things don’t last. No one is paying attention. Shhhhh."

— George Carlin (via maxistentialist)

(Source: maxistentialist)